Unveiling Who’s Trending: the most dramatic climbers in luxury fashion this year

Discover the luxury brands that have leaped forward in the fashion hierarchy from Summer 2023 to Summer 2024

Leading the charge is Alaïa, soaring by an impressive 73 ranks, showcasing their unparalleled growth in market dominance and consumer preference. This may be due to a return to the Quiet Luxury and Stealth Wealth aesthetic preference, for fewer visible logos and more artisanal designs.

italist.com trending luxury brands summer 2024

This chart highlights the top 14 brands that have experienced significant jumps in revenue share, reflecting shifts in luxury fashion trends and consumer investments.

From Khaite’s robust increase of 42 positions to Bottega Veneta’s steady rise, each brand tells a story of innovation, excellence, and increasing appeal among luxury shoppers. Explore what might be driving these trends and which brands are shaping the future of luxury fashion.

About the Author

Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.