What is Max Mara Studio?

Find the answers to all your questions on Max Mara Studio, including: what is Max Mara Studio and what’s so great about Max Mara Studio?

Max Mara is the iconic Italian fashion house founded by Achille Maramotti in 1951. Max Mara was one of the first brands to combine haute couture with industrial production methods, and has steadily grown from a small family business into a global powerhouse, adored by celebrities, daughters, mothers, and grandmothers alike.

Over the years, Max Mara has employed designers of the likes of Karl Lagerfeld, Dolce & Gabbana, and Anne Marie Beretta, who created the legendary Max Mara coat. The Max Mara coat is one of the most iconic designs in modern fashion, still in demand forty years after its first appearance in 1981 and worn by the world’s most stylish women.

what is max mara studio

Read more on Max Mara, the main line.

But what is Max Mara Studio? Read on to find out.

shop heron preston on italistWhat is Max Mara Studio?

Max Mara Studio is one of Max Mara’s many diffusion lines, also known as sub-brands. Over the years, Max Mara has spawned 35 labels, including Weekend Max Mara‘S Max Mara, MAX&Co., Penny Black, Marella, Sportmax, and Marina Rinaldi.

what is max mara studio

Studio focuses on fashion staples, reinterpreting classic clothing for the contemporary woman. The Studio collections feature clean lines, feminine silhouettes, delicate patterns, sophisticated tailoring, and a neutral color palette.

You will find ultra-chic floral dresses, blouses, trousers, cinched waist coats, and tailored blazers, perfect for work and casual daytime outfits.

Discover Max Mara Studio clothing for women.


The perfect coat is the one you’re still wearing in twenty years’ time, which you pass on to your daughter. –Ian Griffiths


what is max mara studio

Max Mara Studio coats

Women’s coats are the heart and soul of Max Mara—the Max Mara coat is a timeless piece that has withstood years of fleeting trends, gaining cult status. Anne-Marie Beretta sketched the 101801 camel coat in the 1980s, and since then its design has remained unchanged. Find out what makes the Max Mara coat special.

So, like its parent brand, Max Mara Studio also offers a selection of timelessly sophisticated women’s coats, ranging from classic shapes, to casual pea coats, to bolder silhouettes.

max mara studio coat

The Jerry double-faced wool coat is one of our favorites–a sophisticated camel coat with a trendy edge, made of 100% virgin wool and featuring horizontal stripes and a matching belt fastening. It looks especially chic with white Cady trousers, a white silk blouse, and a camel leather bag.

We also love the Mango black coat, a bold wool coat featuring a fox-fur trim hood and a cinched waist, and the Enrico white coat, a double-faced wool and cashmere coat which looks its best with a vibrant monochrome outfit. If you’re opting for a more casual style, we recommend you go for the Placido pea coat with a pair of blue jeans and a blouse.

Max Mara Size Chart

Max Mara Size Chart

So, what’s so great about Max Mara Studio?

What we love about the Studio line is that it allows for Max Mara’s sartorial excellence and elegance to be affordable to everyone, without renouncing quality. 

And that is, after all, what Achille Maramotti had intended when he established the brand in 1951— to make high quality clothes accessible to all women, not only the wealthy.

what's so great about max mara studio

Like its parent brand, Studio is 100% made in Italy.

For the Max Mara Group, quality is a priority.


“We provide our workers with constant training,” director Giuseppe Bacci told WWD, “and we [aim] to maintain and develop our quality culture.”


So, when you shop Studio, rest assured that you’re investing in quality pieces, made only from premium materials, and that will never go out of style.

Discover our selection of Max Mara Studio clothing for women and save up to 40%: we import directly from our partner boutiques and luxury retailers in Italy, which means we always have the best pricing for Max Mara on the market!

what's so great about max mara studio


About the Author

Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.