Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Maria K.
Great experienceI was very pleased with the quick delivery. My Fendi wallet on chain came packaged nicely with all the tags.
Anna H.
Golden goose shoes orderI ordered golden goose sneakers and they were just as pictured online and came in so fast!!
Rachel N.
Fast service, great priceI still can’t believe how quickly I recieved my order (I’m starting to think Italist has a warehouse in my backyard)! Gorgeous item, excellent price. I will definitely order here again!
JC
Good price for European fashionShopping at italist is easy and prices are always better than other websites for the same item. Goods purchased were also delivered quickly without a long wait like some websites.