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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

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Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.

Margiela JeansOrdered Margiela jeans in size 34 that's been long out of stock and saw it, ordered it, and it came in like 2 business days!!! My first time ordering and it was insanely impressive!!!

Fantastic service at a great priceEverything was perfect: purchasing experience, communication, and shipping. Item (Junya Watanabe Men's jacket) arrived from overseas in perfect condition and securely packaged. Happy to have gotten it at a far better price than it was listed for by other online retailers (*cough* *cough* Farfetch). I think I'll be sticking with Italist for future designer purchases!

Italist is the BESTI love the website. I find some great deals on my favorite brands if I'm lucky enough. I wear sizes that are quick to go and hard to come by. I ordered on a Thursday and my new Gucci hat was in my possession on Monday morning. I recommend as I will be shopping with them again in the near future!

Great experienceThe item that I purchased was exactly what I thought it would be from the photo. I received my order faster than any other company that I shop with. I look forward to more shopping.

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