Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Anna L.
Professional site with excellent serviceFast delivery, fair prices and excellent service. Have used italist two times and absolutely pleased everytime. Could wish for more bags in Bottega Veneta and even more “saldi”, but really can’t complain :-)
Ashiko S.
Shopping made easy! Thank youShopping made easy! Thank you for a great experience! The service on my selection (see pic) made it worry free processing time and fast shipping. I must say you’ve earned another customer!! Btw it matched perfect with my sweater
James R.
Italist is the BESTI love the website. I find some great deals on my favorite brands if I'm lucky enough. I wear sizes that are quick to go and hard to come by. I ordered on a Thursday and my new Gucci hat was in my possession on Monday morning. I recommend as I will be shopping with them again in the near future!
Betsy R.
Very fast shipping. Since theVery fast shipping. Since the order was coming from Italy, I was concerned I wouldn't receive in time for Christmas, but it arrived in less than a week - in plenty of time!