Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Keisha A.
Quick shippingI hesitated buying from Italist for months because I was afraid of how long it would take to arrive. When I saw a deal on Tory Burch shoes that I couldn't ignore, I took a chance. I'm glad that I did! Shipping was the same as if not faster than when I order from a US store. My shoes were beautiful and I will order again.
Tracey V.
Quick Shipping, Quality ItemI had a very positive experience ordering an Isabel Marant skirt, delivered quickly, well packaged. Would def. shop again!
Natasha Z.
On time and exactly what I wantedI love, love, love my Golden Goose Super Star sparkly sneakers so much. I didn't want to take them off. They pacify the 2 year old in me. :-)
Mubarak Y.
Customer serviceI would like to thank you guys for the best customer service I will ever wish! You guys did amazing job buy sending me what I was expecting and its so fast for the delivery. I will recommend your service to anyone its good and legit. Thank you Muby from Canada