Born in 1978, Hoffmann Natural Eyewear delivers optical glasses crafted entirely by hand in Südwest for women and men. The luxury German label offers glasses with both avant-garde and timeless designs in raw, natural materials in large color palettes using exclusive technology to craft the lightest and thinnest frames.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Anna L.
Professional site with excellent serviceFast delivery, fair prices and excellent service. Have used italist two times and absolutely pleased everytime. Could wish for more bags in Bottega Veneta and even more “saldi”, but really can’t complain :-)
Rachel N.
Fast service, great priceI still can’t believe how quickly I recieved my order (I’m starting to think Italist has a warehouse in my backyard)! Gorgeous item, excellent price. I will definitely order here again!
James R.
Italist is the BESTI love the website. I find some great deals on my favorite brands if I'm lucky enough. I wear sizes that are quick to go and hard to come by. I ordered on a Thursday and my new Gucci hat was in my possession on Monday morning. I recommend as I will be shopping with them again in the near future!
Anton G.
Just perfectitalist is simply great: choice, delivery speed, and, of course, prices are unmatchable. Go for it, you won't be disappointed.