Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Andrea A.
Love the authentic Stella McCartneyLove the authentic Stella McCartney bag — well priced and came quickly without shipping costs!
Ali G.
Ordered a pair of GoldenOrdered a pair of Golden Good Hi-Star and COMPLETELY exceeded my expectations! LOVE. THEM.
Jan F.
Easy shopping & great priceThe site was very easy to navigate, I found exactly what I was looking for, placing my order was simple and the coat that I ordered was shipped and delivered within days, with duty included! This site will be one of the first places that I shop from now on!
Craig A.
Another Stellar Purchase!!This is my third or fourth order with italist, and I am thrilled yet again! Super fast international shipping, and item was well-packaged! Thank you!
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.