Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Alexandra V.
Best price on the internet!Best price on the internet! I saved $700 compared to Farfetch pricing!!! And delivery was quick (to Australia!). Will definitely shop here again.
Essence M.
Versace shirtPurchase a man Versace sweatshirt and the quality of the shirt was beautiful .. very impressed and will buy again
James R.
Italist is the BESTI love the website. I find some great deals on my favorite brands if I'm lucky enough. I wear sizes that are quick to go and hard to come by. I ordered on a Thursday and my new Gucci hat was in my possession on Monday morning. I recommend as I will be shopping with them again in the near future!
Kimberly S.
Great Designer Items at a Great Price!Bening a designer shopaholic, I am so happy I discovered this website!!! So many designer labels at usuallt better prices than “at home”. And shipping is quick too! (I am in the US).