Launched in 1962 by Arnaldo and Donatella Girombelli as a line of handmade skirts and blouses, Genny quickly expanded and gained popularity in Italy and abroad. In 1973, Gianni Versace was appointed Creative Director of the brand. Today, Genny offers a wide range of women's ready-to-wear and accessories, featuring feminine, flowing lines, and striking a perfect balance between classic elements and modern aesthetic. All pieces are handmade in Italy with meticulous attention to detail.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Kathleen L.
Great Selection of Couture Clothing, Shoes & BagsI was surprised to see the Rochas embroidered velvet bag which matched my Platforms as shown on the Runway. My purchase arrived in the US just a few days, and it was breathtaking in its beauty and brand new condition. I frequently shop through StyleBook and The Italist is a Starred Place I visit. Highly recommend for Couture goods.
Gayle M.
Herno jacket ... Love it!Bought Herno coat .. Very prompt and updated me on arrival .. Very pleased and will shop in the future.
Jan F.
Easy shopping & great priceThe site was very easy to navigate, I found exactly what I was looking for, placing my order was simple and the coat that I ordered was shipped and delivered within days, with duty included! This site will be one of the first places that I shop from now on!
Misty D.
GGDB ShoesGreat selection of the newest styles, while still being much cheaper. Easy shipping to USA, too!
A Q&A with Genny
During the 1980s and 1990s, Genny was one of the most acclaimed Italian luxury brands in the world, renowned for its unique style and tailored cuts.