Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Andrea A.
Love the authentic Stella McCartneyLove the authentic Stella McCartney bag — well priced and came quickly without shipping costs!
Aida M.
Best selection, excellent customer service.Best selection, excellent customer service. Very easy to shop around the website and easy returns.
Andrew D.
Service was fantasitc what doService was fantasitc what do I mean? The website was easy to navigate with great selection. Item was new as described and current. I saved 700$ using Italist and received from Italy fast with great package care taken.
Abeer A.
Great experienceGood prices and super fast shipping! It was a my first shopping experience with italist and it won’t be the last.
I would totally recommend my family and friends to shop from italist.
Thank you so much.
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.