Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Germano M.
Very fast delivery. A+Got my wife a fendi backpack. I purchased it weeks before mothers day and I received the bag in about 4 days. Would buy again.
Christine L.
Great shoeOrdered a pair of GG trainers. They were exactly as described and shipping was real quick!
Quinton B.
Got what I ordered, Happy customer and will be shopping here again!!I found a great deal for a pair of common projects, better than anywhere else on italist.com. My common projects arrived at my house within 3 days. Definitely recommend this site!
ANNA P.
I have bought many timesI have bought many times from this site especially sneakers and I am very pleased from them. Good prices and very quick!!!