Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Katie D.
ValentinoBeautiful- arrived in all Valentino packaging with replacement studs. Extra fast shipping to US. I will be ordering from Italist again. Xo
Yamile M.
Awesome experienceMy boyfriend loved his fendi shirt, fit just right and came in about a week! Will definitely order again!
Andrew D.
Service was fantasitc what doService was fantasitc what do I mean? The website was easy to navigate with great selection. Item was new as described and current. I saved 700$ using Italist and received from Italy fast with great package care taken.
Melissa T.
Great experience overall!I appreciate how quickly my order arrived, how thoughtfully it was packaged, and how high the quality the item and accompanying packing materials were. Overall a much better experience than other online luxury retailers.
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.