Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Aisha M.
Brava!Authentic new merchandise. Came right on time, and great prices! Straight from the epicenter of fashion, Italy! Love my Italist! Thank you!
Essence M.
Versace shirtPurchase a man Versace sweatshirt and the quality of the shirt was beautiful .. very impressed and will buy again
Anna L.
Professional site with excellent serviceFast delivery, fair prices and excellent service. Have used italist two times and absolutely pleased everytime. Could wish for more bags in Bottega Veneta and even more “saldi”, but really can’t complain :-)
Huiyao O.
Great websiteUnbeatable price and VERY fast shipping. Bought a pair of shoes and a bag, cannot be happier!