Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Anna H.
Golden goose shoes orderI ordered golden goose sneakers and they were just as pictured online and came in so fast!!
Sissy S.
Golden GooseExcellent service! The Golden Goose shoes I ordered arrived in about 4 days! From Italy to the US...amazing! I ordered two different sizes and had to return a pair and that process was easy and quick.
Jeffrey G.
Treat Yourself!I purchased a D&G back sack for day trips while traveling. This site has so much high-end variety, it was difficult to only buy one item!
Margarita C.
Italist reviewI am really happy with my italist purchases. The condition of the order and delivery time is top notch.