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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

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Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.

Awesome experienceMy boyfriend loved his fendi shirt, fit just right and came in about a week! Will definitely order again!

Fantastic experience, from start toFantastic experience, from start to finish! It took only 3 days for my item to arrive. The item came spotless, packaged and presented nicely. Prices are great, so is the ample choice of brands and collections. One of the top destinations for online shopping if you are after some genuine Italian clothes at great prices.

A wonderful shopping experience!So many times I’ve seen items of interest on italist and I finally decided to purchase some amazing Prada boots that I’d never seen elsewhere. They shipped here in a flash and they are superb! I will definitely be back for more beautiful items.

SatisfiedEasy and fast online shopping, packaging was great and delivery was punctual too. Very good experience!

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