Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
Apply Filters to your selection for more specific results.
Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Tara D.
RED SHOE DELIVERYFound my little red valentino shoes across the globe and voila they arrived within days and at a fabulous price!
Thank you ITALIST
Gayle M.
Herno jacket ... Love it!Bought Herno coat .. Very prompt and updated me on arrival .. Very pleased and will shop in the future.
Lane H.
Fabulous merchandise!I love my new Bottega Venetta woven sneakers
I love how quickly my order was delivered and the way it was wrapped-attention to detail!
Great service! Easy shipping experience! Highly recommend!
Leigh H.
Fabulous JacketI sourced this jacket through italist and can only praise the service. Great product and first class service.