Bel-Air Athletics Clothing for Men

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Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Christine L.
Great shoeOrdered a pair of GG trainers. They were exactly as described and shipping was real quick!
Gayle M.
Herno jacket ... Love it!Bought Herno coat .. Very prompt and updated me on arrival .. Very pleased and will shop in the future.
Ayelet W.
A very good serviceItalist made me very happy. I bought a bag of JW Anderson, from the new collection, it was in a very good price. The dilivery was very fast. And it's outentik. I am sure that I will keep buying from Italist in the future.
alex m.
Amazing experienceHad the option to shop the best Italian brands. Amazing experience, super easy and efficient interface. 100% would recommend. Thank you.
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