/ Bel-Air Athletics

Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.

Filters

Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.

Easy shopping & great priceThe site was very easy to navigate, I found exactly what I was looking for, placing my order was simple and the coat that I ordered was shipped and delivered within days, with duty included! This site will be one of the first places that I shop from now on!

I love my Fendi capI love my Fendi cap & was surprised at the speed with which it was delivered, much quicker than I expected. Also appreciated the ease of use. I would definitely shop with you again.

Love my purchaseJust recently discovered this website. I love it. The prices are great, the selection is wonderful and quick delivery. Love my Moschino bag. The leather is beautiful and it’s very versatile.

Best deal for a highly sought out bagAmazing bag for a great price! Customer service was astounding, and the shipping was fast and secure!

Shop now