Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Andy C.
Margiela JeansOrdered Margiela jeans in size 34 that's been long out of stock and saw it, ordered it, and it came in like 2 business days!!! My first time ordering and it was insanely impressive!!!
Amanda B.
Fast free shipping, great jacketFast free shipping, great jacket at a great price. Could not find elsewhere. Will shop again.
Ewelina G.
Pinko bagHuge selection of goods! Express shipping to Poland. Bag well packaged, arrived in perfect condition. Excellent quality! In love with the details
Maria A.
First time that I triedFirst time that I tried this site. Happy to experience a fast and reliable service