Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Maria K.
Great experienceI was very pleased with the quick delivery. My Fendi wallet on chain came packaged nicely with all the tags.
Alexandra V.
Best price on the internet!Best price on the internet! I saved $700 compared to Farfetch pricing!!! And delivery was quick (to Australia!). Will definitely shop here again.
Nicole F.
Thank you ItalistI purchased a great Marni bag which I live! It came fast and I am very happy with the Italist customer service team that responded to my inquiry and were very kind. I’m satisfied with my shopping experience and will shop here again. Thanks!
Rhonda W.
Frequent ShopperGreat service, fast shipping with prompt and frequent tracking notifications. Love the product selection and high end retail at a lesser price.