Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
Apply Filters to your selection for more specific results.
Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Jordann F.
Great purchase for concertA little edgy Parisian and a lot of quality style. The Isabel Marant tee was perfectly cool and comfortable paired with the cross body Moncler bag which was a great choice for hands free dancing to Coldplay. And both pieces were on sale!!!!!
Aileen L.
I just started ordering hereI just started ordering here and i would definitely going to order more! Fast shipping and lots to choose. Can’t wait to buy more
Germano M.
Very fast delivery. A+Got my wife a fendi backpack. I purchased it weeks before mothers day and I received the bag in about 4 days. Would buy again.
Rahma A.
I recomaned italist for online shoppingI loved the fast delivery and it arrived quickly, i found the item I wanted in fare price, I'm sure that I will order again from italist ❤️️