Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Anne P.
I was thrilled to findI was thrilled to find the last size 8 Hogan shoe from Italist. It was a smooth and quick transaction from Italy to Santa Monica. I love my Hogans! Thank you for your excellent custom service!!
Catherine H.
Me and Pink GUCCII love it! Me and Pink Gucci rock. Perfect size, a compliment from everyone who meets Pink Gucci. Thanks for the sale!
Love PINKIE
Mohd S.
Emporioarmani bagEmporioarmani tote is so big & amazing love the leather must buy also had a pouch in it which is easily can be carried anywhere . Checkout their website . The service is fab .
Shannon H.
Gucci Gold ShoesThey are fantastic and I love them. I received them from Italy in the Us within four days!!! They were three hundred dollars cheaper than the US price!!!!