Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Andy C.
Margiela JeansOrdered Margiela jeans in size 34 that's been long out of stock and saw it, ordered it, and it came in like 2 business days!!! My first time ordering and it was insanely impressive!!!
Allwyn M.
Great pricing, Great PackagingProduct is 100% genuine , shipping is excellent my goods arrived to Canada in 3 days very well packaged. I did not have to pay any extra cost. Will not be shopping any other sites.
Ana B.
My Mou boots arrived fromMy Mou boots arrived from Italy in a short delivery time, no problems with customs or extra fees and are exactly what I wanted! I will order again on Italist.
Henry R.
Easy shopping, prompt deliveryI'm a first-time italist shopper. I like the selection, the prices and the ease of ordering. I will definitely shop here again.
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.