Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Natasha Z.
On time and exactly what I wantedI love, love, love my Golden Goose Super Star sparkly sneakers so much. I didn't want to take them off. They pacify the 2 year old in me. :-)
Jeffrey G.
Treat Yourself!I purchased a D&G back sack for day trips while traveling. This site has so much high-end variety, it was difficult to only buy one item!
Aisha M.
Brava!Authentic new merchandise. Came right on time, and great prices! Straight from the epicenter of fashion, Italy! Love my Italist! Thank you!
TODD O.
GREAT!! Incredible goods.Collector's pieces which would be impossible to find for me locally at INCREDIBLE prices. Shipped quickly and delivered safely.