Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Renee O.
Great ServiceSo far ordered two items. A pair of Gucci Shoes and a Alexander Wang dress. Both authentic and packaged very well will definitely be shopping again thank you for having such a great variety of designs and styles
Allwyn M.
Great pricing, Great PackagingProduct is 100% genuine , shipping is excellent my goods arrived to Canada in 3 days very well packaged. I did not have to pay any extra cost. Will not be shopping any other sites.
Aisha M.
Brava!Authentic new merchandise. Came right on time, and great prices! Straight from the epicenter of fashion, Italy! Love my Italist! Thank you!
Anja J.
Very fast, excelent serviceBeautiful boots, true to size. Comfortable for a medium high heel. Nice chocolate color.
Delivered a day after the order, extremely fast.