/ Be You

BE YOU specializes in vibrant, versatile sweaters crafted with authentic Mongolian cashmere. Our sweaters bring warmth in winter and comfort in summer, embracing the excellence of this noble fiber. We honor tradition, infusing each piece with timeless elegance, inspiring confidence and smiles. Géraldine Alasio, the visionary founder, finds inspiration in women's faces, movements, and attitudes, shaping our designs to resonate with their individuality and natural beauty.

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Thank you ItalistI purchased a great Marni bag which I live! It came fast and I am very happy with the Italist customer service team that responded to my inquiry and were very kind. I’m satisfied with my shopping experience and will shop here again. Thanks!

Self portrait dressI bought a self portrait dress, the delivery was very fast, I received it only 2 days after ordering it. Very pleased with my purchase.

Best selection, excellent customer service.Best selection, excellent customer service. Very easy to shop around the website and easy returns.

Off-White T-ShirtOrder arrived timely and I was able to track its progression from the time it was ordered until before I received it. Will order again from here again if I see a good deal. Thanks!

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