Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Renee O.
Great ServiceSo far ordered two items. A pair of Gucci Shoes and a Alexander Wang dress. Both authentic and packaged very well will definitely be shopping again thank you for having such a great variety of designs and styles
Anne C.
Great value, products as advertisedI ordered 2 pairs of shoes and they came in a timely fashion. The online photos were a good reflection of the products. The sizing guidelines were accurate and the shipping materials protected my purchases.
Sissy S.
Golden GooseExcellent service! The Golden Goose shoes I ordered arrived in about 4 days! From Italy to the US...amazing! I ordered two different sizes and had to return a pair and that process was easy and quick.
Alexa O.
The buying process was easy,The buying process was easy, my bag arrived quickly, and it was authentic. I’m very pleased with my experience and will definitely look to italist in the future for more purchases.