Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Aileen L.
I just started ordering hereI just started ordering here and i would definitely going to order more! Fast shipping and lots to choose. Can’t wait to buy more
Alethea M.
Love my purchaseJust recently discovered this website. I love it. The prices are great, the selection is wonderful and quick delivery. Love my Moschino bag. The leather is beautiful and it’s very versatile.
Anna M.
My favorite new online storeEverything I've purchased from Italist.com is excellent. Highly recommended. Perfect price point and fast, easy delivery. Thank you for what you do for us! Anna
Barbara
Really fast deliveryFirst time ordering. So prompt with every stage of process. Scarf was better price even with shipping than I found in us. Will definitely use again.