/ Purple Brand

Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.

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Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.

Easy transactionAfter trying to purchase an expensive handbag from other shopping sites well known for foreign luxury goods and getting my transactions cancelled (for suspicious fraud), my Italist order went through smoothly and my item was delivered within two days! Prices are reasonable compared to those of the US.

I was thrilled to findI was thrilled to find the last size 8 Hogan shoe from Italist. It was a smooth and quick transaction from Italy to Santa Monica. I love my Hogans! Thank you for your excellent custom service!!

Great purchase for concertA little edgy Parisian and a lot of quality style. The Isabel Marant tee was perfectly cool and comfortable paired with the cross body Moncler bag which was a great choice for hands free dancing to Coldplay. And both pieces were on sale!!!!!

HAPPY SHOPPERIt is so exciting when I find a treasure that is exactly what I want. I have consistently had great luck at italist. Have never had to return a single purchase.

Love designer denim? Think Purple Brand

Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.

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