/ Balmain

1945년 첫 Haute Couture 컬렉션과 함께 시작된 프랑스의 패션 하우스 BALMAIN(발망)은 최근 BALMANIA(발마니아)라는 신조어를 탄생시키며 전 세계 패션 트렌드를 선두하는 브랜드. 새로운 디자이너, 올리비에 루스테잉(Olivier Rousteing)을 통해 발망은 그동안 선보여온 섹시, 로큰롤적 무드를 고수하면서도 전통과 헤리티지를 보유한 발망 하우스의 클래식한 컬렉션을 선보이고 있다. 강인하고, 독립적이며, 파워풀한 여성상을 표방하는 발망의 컬렉션은 누구나 입고 싶으면서도 발망 특유의 아이덴티티가 강하게 전달되는 디자인으로, 패션계의 `얼리 어답터`들이 즐길 수 있는 신개념의 프레타 포르테(Pret-a-porter)를 제안 하고있다.

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Under fresh creative direction, Balmain has flourished and established itself as one of the most popular fashion labels, adored by a new generation: the Balmain Army.

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