Interviewer: Brunello Cucinelli recently rejected the term “quiet luxury” for his Winter 2024 collection, instead championing “gentle luxury.” What does that mean?

Italist Fashion Expert: Cucinelli believes that “quiet luxury” oversimplifies the depth of his craftsmanship. For him, true luxury is bold and full of life—every stitch, every material tells a story. Gentle luxury emphasizes balance: it’s elegant without being ostentatious, soft yet strong, and rooted in tradition but open to modern expression. It’s a more human, ethical approach to luxury, where the focus is on quality, care, and community.

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Interviewer: How is this philosophy reflected in the new ready to wear collection?

Italist Fashion Expert: In the ready collection, you see rich textures like cashmere and leather, but there’s also a fresh energy. Earthy tones ground the collection, but then unexpected bursts of coral red and lobster orange bring boldness and optimism. It’s a perfect embodiment of gentle luxury—elegance with an uplifting, joyful spirit.

Interviewer: How does Cucinelli’s commitment to slow fashion fit into this?

Italist Fashion Expert: His focus on slow fashion aligns with gentle luxury perfectly. It’s about creating fewer, better pieces that last—crafted with sustainability in mind and rooted in ethical sourcing. Cucinelli’s garments are meant to endure in both quality and style, celebrating artistry and long-lasting value.