Brioni shirts are peak Quiet Luxury

The Elegance of Brioni shirts —and how much is a Brioni suit?

Brioni, a distinguished men’s suiting brand, has redefined luxury in the world of fashion with its timeless designs, impeccable craftsmanship, and a legacy that spans generations.

In this article, we’ll delve into the origins of Brioni, what sets Brioni shirts apart, and address some frequently asked questions regarding the price and craftsmanship of Brioni suits.

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The Origins of the brand

Brioni was founded in 1945 in Rome, Italy, by Nazareno Fonticoli and Gaetano Savini. The brand quickly gained prominence for pioneering the concept of “ready-to-wear” luxury men’s clothing, which was a novel idea during that era.

Brioni’s dedication to superior craftsmanship, luxurious fabrics, and precision tailoring set it on a trajectory to become one of the world’s most esteemed suiting brands.

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The brand’s atelier in Rome became synonymous with elegance and exclusivity, attracting clientele from world leaders to Hollywood icons. Brioni’s commitment to traditional tailoring techniques and contemporary designs solidified its reputation as a paragon of luxury menswear.

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What Brioni Is Known For

Exquisite Craftsmanship

Brioni shirts and Brioni suits are renowned for their exceptional craftsmanship. Each suit is meticulously crafted by skilled artisans who undergo extensive training to master the art of tailoring. The process involves more than 220 steps and countless hours to create a single Brioni suit, showcasing the brand’s dedication to perfection.

Luxurious Fabrics

Brioni is synonymous with opulent fabrics sourced from the finest mills across the globe. From the softest cashmere to the smoothest silk, Brioni ensures that every suit is made from the highest quality materials, contributing to the suit’s comfort, drape, and overall sophistication.

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Timeless Style

Brioni’s designs epitomize timeless elegance. The brand’s suits boast clean lines, classic silhouettes, and an attention to detail that transcends passing trends. This commitment to timeless style allows a Brioni suit to be a cherished piece in a man’s wardrobe for years, if not decades.

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How much is a Brioni suit?

The cost of a Brioni suit can vary depending on several factors, including the fabric, design complexity, and tailoring options. Generally, a Brioni suit can range from approximately $5,000 to $10,000 or more.

On italist, you’ll pay a fraction of that, from about $1,800 to $3,200.

For made-to-measure or bespoke suits, the price can significantly increase due to the personalized nature of the craftsmanship and the use of premium materials.

Why are Brioni suits so expensive?

Brioni suits command a premium price due to their uncompromising dedication to craftsmanship, luxurious materials, and exclusivity. The brand invests significant time and skill into creating each suit, with expert tailors meticulously handcrafting every detail.

Additionally, Brioni uses top-tier fabrics sourced from the best mills globally, contributing to the suit’s exquisite feel and durability. The exclusivity and reputation associated with Brioni as a luxury brand also play a role in the pricing, appealing to discerning customers who seek the epitome of sartorial elegance.

Brioni on sale

You’ll save a bundle when you shop for Brioni on italist. Learn more about why we sell at the Italian price, and why it’s lower than anywhere else in the world.

brioni shirts price comparison italist vs.

brioni sale price comparison on italist

Brioni stands as a beacon of luxury and sophistication in the world of men’s suiting, offering unparalleled craftsmanship, timeless style, and a heritage that epitomizes the essence of refined menswear.

When you invest in Brioni shirts or Brioni suits, you’re not just buying clothing; you’re acquiring a masterpiece that embodies the pinnacle of tailoring expertise and the epitome of a gentleman’s wardrobe.

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About the Author

Alex English is the Head of Content Marketing at, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.