How to pronounce Jacquemus, the French brand that celebrates joie de vivre

Jacquemus has taken the fashion world by storm with its miniature bags. Find out how to pronounce Jacquemus, and where to find the Jacquemus bag sale.

Jacquemus’s Instagram bio reads: “I love blue and white, stripes, the sun, fruits, life, poetry, Marseille and the 80s”.

And if that doesn’t perfectly embody the spirit of the label, we don’t know what does.

Jacquemus is the French brand that celebrates joie de vivre with its unapologetically youthful, exuberant, and…minuscule handbags. A breath of fresh air for the Parisian fashion scene, Jacquemus owes much of its popularity to Instagram, where the brand now boasts over 4 million followers.

how to pronounce jacquemus

Before we delve into the history of this label, there’s one thing we need to address: how do you pronounce Jacquemus?

How do you pronounce Jacquemus?

Picture this: you walk into a store, and completely butcher a brand’s name in front of the store assistant.

Yes, we’ve all been there. And we’re here to prevent that from ever happening again!

Here’s how to pronounce Jacquemus. Since it’s a French last name, it’s pronounced like this: JHAK-MOOSE.

The brand itself made a video explaining how to pronounce Jacquemus. Watch it here.

shop heron preston on italistHistory of Jacquemus

Jacquemus is the namesake label of French designer Simon Porte Jacquemus. Born in a small town near Marseille, in the south of France, the now world-famous designer created his first garment at age eight—a skirt made from a linen curtain that he gifted his mother.

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Determined to pursue his love for fashion, after high school Jacquemus moved to Paris to attend ESMOD (École supérieure des arts et techniques de la mode). The experience, however, turned out to be nothing like he had imagined.


“I thought I’d arrive in Paris and people would be colorful, poetic, inspired, jumping and dancing in the streets, happy to be in Paris”, he told Modesens.


But instead, “no one was passionate”. 

A month after he moved to Paris, Jacquemus’s mother died in a car accident. This tragic occurrence motivated him to drop out of university, and, at just 19 years old, launch his own fashion label, named after his mother’s maiden name—Jacquemus.

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Fun fact: the designer’s signature minimalist aesthetic originates from necessity more than anything else. As he lacked money, Jacquemus couldn’t afford expensive details, such as buttons or pockets!

In 2012, Jacquemus was the youngest designer ever to show his collection at the Paris Fashion Week. Initially a womenswear and accessories label, today Jacquemus also offers menswear, on top of his miniscule bags and his dramatically oversized hats (e.g. the Le Grand Chapeau Bomba hat).

Jacquemus has even opened his own restaurant, Café Citron, at the Galeries Lafayette Champs-Élysées, bringing a taste of his beloved south of France to Paris.

how do you pronounce jacquemus

Jacquemus bags

When we think of Jacquemus, we think of bags. Tiny, colorful bags.

Le Chiquito was Jacquemus’s first It-bag. Introduced in 2018 as part of the “La Bomba” collection, this mini bag quickly became a celebrity favorite, loved by the likes of Rihanna, Kim Kardashian, Beyonce, and Dua Lipa.

Le Chiquito’s little sister, Le Petit Chiquito, is Jacquemus’s smallest bag, perhaps even the smallest bag in the history of luxury fashion. Measuring a mere 3.3” x 1.9”, this handbag—or rather, fingerbag–will fit nothing but a lipstick. But isn’t that all you need?

jacquemus chiquito bag

Le Bambino is another one of our favorites. Not quite as small as Le Chiquito, this shoulder bag will fit your phone, perhaps even your wallet and your sanitizer. It features a top handle, and comes in a range of fun colors.

If you’re not quite sold on the micro bag trend, Jacquemus has got you covered. Le Grand Chiquito is the larger version of the brand’s best-selling bag, with dimensions of 8.6” x 7”.

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But that’s not all Jacquemus has in store for you–the brand also offers several spacious tote bags, such as Le Panier Soleil—a straw tote bag featuring colorful suede details. A must-have for the summer!

So, now that you know more about the brand and how to pronounce Jacquemus, you might be wondering… where to find the Jacquemus bag sale?

jacquemus bag

Where is Jacquemus on sale?

The brand has no flagship stores, but you can find Jacquemus in multi-brand boutiques all over the world.

If you want to find the best Jacquemus bag sale and save up to 40% on Jacquemus pieces, make sure you shop italist!

We always have a great selection of Jacquemus bags for women and Jacquemus bags for men, along with the full collections of accessories and apparel—and usually have the best pricing offer in the market.

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About the Author

Alex English is the Head of Content Marketing at, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.