Automobili Lamborghini—luxury cars and fashion

Here’s everything you need to know about Automobili Lamborghini clothes and Lamborghini apparel

We’re all familiar with Lamborghini, the legendary Italian automotive manufacturer with a charging bull as its logo. What you might not know, is that the brand also offers a line of chic clothing and accessories, designed with the same flair to match the marque’s sportscars!

History of Lamborghini

Lamborghini was founded in 1963 by mechanical engineer Ferruccio Lamborghini. After World War II, Ferruccio had been manufacturing tractors from army surplus near Bologna, Italy. He decided to expand into the production of sports cars after experiencing difficulties with his personal Ferrari.

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The company, then known as Automobili Ferruccio Lamborghini SpA, debuted with a 350 GTV, a grand tourer with a V12 engine. During the 60s, Lamborghini grew vertiginously and made history with the Miura and the Countach. Today, Lamborghini is owned by Audi AG, and is still based in Sant’Agata Bolognese.

shop heron preston on italistHow do Lamborghini clothes blend luxury cars and fashion?

While Lamborghini clearly comes from the world of luxury cars, the brand is evolving and looking to expand its target audience, branching into ready-to-wear. Ever since its establishment, Lamborghini has been synonymous with excellence, technology, and elegance. The Lamborghini clothes collection reflects these values, and the way Lamborghini cars are constructed. 

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Shapes and details that are typical of luxury cars are reinterpreted and revisited to fit clothing and accessories—lines, patterns, and colors are a reference to the brand’s heritage. When you wear Lamborghini, you’re wearing the authentic spirit of the charging bull!

Lamborghini apparel is designed for men who love technology, design, made in Italy authenticity, and who always aim for excellence.

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Lamborghini Clothing Materials

Lamborghini clothing exclusively uses premium quality, high-tech materials, both for its cars and for its clothing and accessories line. The brand is constantly developing innovative technologies and investing in fabric research:

  • Some pieces are made of Taslan, a ‘cotton touch’ polyester fabric with anti-wrinkle technology that aids thermoregulation.
  • This padded jacket is made with the innovative 3M Thinsulate insulation, comprising 78% recycled material to reuse plastic and help reduce waste. This padding is an eco-friendly alternative to down and provides thermal insulation and breathability.
  • The thermal jacktet has an internal network of carbon-fibre heating elements that can be connected to a power bank for quick and even heating.

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The importance of “Made in Italy”

“Made in Italy” is more than just a moniker—it’s a value, synonymous with excellence, refinement, technical knowledge, and traditional artisanal skills. And it’s intrinsic to the identity of Lamborghini. 

Since the establishment of the company, Lamborghini cars have been made by craftsmen in Sant’Agata Bolognese, and now Lamborghini clothes and accessories are too. To signify the patriotic spirit of the label, several pieces feature the Italian flag and the tricolor stripes.

lamborghini apparel

Lamborghini is constantly evolving, to best express contemporary taste and keep up with trends. The FW21 collection is embracing a casual, urban style—you will find hoodies, sweatshirts, and T-shirts featuring bright colors and graffiti-inspired patterns.

The Automobili Lamborghini logo is present on all pieces. The brand is also moving towards sustainability, using eco-friendly materials such as the the 3M Thinsulate insulation.

Discover our wide selection of Automobili Lamborghini clothes and accessories for men.

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About the Author

Alex English is the Head of Content Marketing at, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.