Luxury loungewear has become de rigueur during a year of living virtually, but there’s more to it than joggers and sweats 

It’s safe to say that the last year has changed all of our lives—and put a point on how we live and connect. “Dressing for the camera” has taken on an entirely new meaning, as we traded getting dressed to go out for Zoom calls, FaceTime with friends, and TikTok dance numbers. Fashion too has changed in heron preston on italist

luxury loungewear at italist - max mara, versace, golden goose, silk pajamas

How has fashion evolved through the unpredictability of 2020?

As consumers, we’ve changed how we dress, worrying only about the top half of our bodies that will show up on video calls, and prioritizing comfy loungewear over party or office ‘fits. Masks evolved from necessity to personal statement, some even sewing their own out of unused designer dust bags.

And then there’s the fashion industry. The New York Times’ “Sweatpants Forever: How the Fashion Industry Collapsed” addressed the elephant in the room by asking the question: who will buy heels, or suits, when no one is going into an office?

What we saw was an uptick in more casual styles—think Golden Goose sneakers and designer hoodies—but still a steady interest in closet staples like strappy Christian Louboutin sandals, beautiful winter coats, and vibrant designs from the likes of Gucci.

women luxury loungewear at italist

Staying on trend behind closed doors with luxury loungewear

If you follow any fashion influencers, you know that staying at home doesn’t mean going dark on social media. If anything, it’s given us more time to examine ourselves, play dress up, and explore our personal style. In other words, get creative.

A new emphasis on luxury loungewear took hold during the height of stay-at-home orders. Gone were the old sleeping tees and sweaters with holes. Staying on trend behind closed doors meant upgrading your house slippers and investing in gorgeous pajamas or a cashmere cardigan, not to mention refreshing your space with luxury living essentials.

Many leaned into more colorful brands that make chic loungewear look good on camera, like Versace and Gucci.

Quarantine doesn’t need to mean joggers and sweatshirts are life

Getting creative with your style in quarantine is simply a matter of thinking beyond where you’ll wear something. Instead, consider how you want to feel. Cozy, sure, but getting dressed in a look you love, even if you’re just hanging around, does wonders for the mood of the moment.

For women, we love luxury loungewear options like silk camisoles and luxury bodysuits from the likes of Maison Margiela and Nanuskha.

For men, how’s your sweater game? An oversized knit sweater with an artful pattern is the perfect prescription for cabin fever—and for showing off online. And instead of joggers, what about a very on-trend pair of regular-fit dad jeans? Dsquared2 has a hybrid jean-jogger if you’re so inclined.

For everyone, we have two words: silk pajamas. Nothing is more luxe at home than luscious pajamas to sleep in—and wear well into the afternoon if you so choose. Why not? Pair with a pair of bold slippers before you find the perfect lighting.

Soon enough, we’ll be back to “normal life” with the full array of outside-the-home social activities. In the meantime, there’s no better time to hone your personal style, have fun in front of the camera, and find your perfect luxury loungewear.

Curious what’s to come? Check out the guide to Pantone’s two colors of the year for 2021.

shop heron preston on italistShop italist for up to 40% on over 150,000 up-to-the-minute luxury fashions for women, men, and kids from leading brands like Golden GooseFendiGucciMiu Miu, and many more—direct from Italy’s finest boutiques to your door.


About the Author

Alex English is the Head of Content Marketing at, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.