The Rick Owens DRKSHDW diffusion line is a newcomer’s entrypoint to the Rick Owens world
If you follow fashion, the name Rick Owens should be relatively familiar. He’s the father of modern, luxurious grunge and has inspired a generation of young designers with the same appreciation for dark elegance, a limited color palette, and draped silhouettes.
Since 1994, his namesake label has established a new school of thought—one that has been called “approachable avant garde.” It relies very little on precision tailoring and more on superior fabrics, drapery across the body, and comfort, all of which have earned the designer a fiercely loyal following and devoted cult status.
The Rick Owens DRKSHDW diffusion line started in 2005 as a denim line and quickly became the more accessibly-priced, streetwear-oriented sub-brand primarily comprised of staples like hoodies, sweats, pants and shorts, t-shirts, and sneakers.
Today, the DRKSHDW line and entire Rick Owens universe (which includes the main line as well as another diffusion line Rick Owens Lilies) continues to attract buyers because of their clean, consistent aesthetic and high quality construction (like using Raccagni zippers).
Our most popular DRKSHDW pieces for both men and women are the iconic black and white (or all black or all white) shoes, which often resemble classic high-top basketball sneakers (think Converse, but much nicer), ready to take on the urban jungle, or archetypal combat boots, which are durable and weather-appropriate.
Embellishments like zippers, colored stripes, and an exaggerated rubber sole are all DRKSHDW hallmarks, but the basic shape never changes. It’s this subtle playfulness within an overarching stability and consistency that gives Rick Owens and DRKSHDW perennial appeal.
It takes a certain kind of person to wear Rick Owens’ main line, which is often more dramatic and conceptual than the various diffusion lines. DRKSHDW is a gentler, more approachable entrypoint to the broader aesthetic, with loungey, drapey staples like drop-crotch cotton shorts and nylon bomber jackets in a color that works on almost anyone—black!
Rick Owens is one of the greatest fashion talents in modern history, and has managed to remain independent after 26 years of business, a feat unto itself in a luxury fashion world dominated by conglomerates.
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