Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Ann I.
UnbelievableI am in complete shock! I ordered an item on Friday when stores in Italy were already closed. The item shipped on Monday and arrived Tuesday afternoon, the very next day. Unreal!
Ayelet W.
A very good serviceItalist made me very happy. I bought a bag of JW Anderson, from the new collection, it was in a very good price. The dilivery was very fast. And it's outentik. I am sure that I will keep buying from Italist in the future.
Ashiko S.
Shopping made easy! Thank youShopping made easy! Thank you for a great experience! The service on my selection (see pic) made it worry free processing time and fast shipping. I must say you’ve earned another customer!! Btw it matched perfect with my sweater
Adam D.
Colmar jacketSuper fast shipping. Received the jacket within a few days! Great quality, just as described. Super happy with italist.