Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Tara D.
RED SHOE DELIVERYFound my little red valentino shoes across the globe and voila they arrived within days and at a fabulous price!
Thank you ITALIST
Alissa M.
Communication & service with ItalistCommunication & service with Italist was great as soon as I placed my order. I was kept up to date through the whole process which I appreciated since my shoes were being shipped overseas!
Catherine H.
Me and Pink GUCCII love it! Me and Pink Gucci rock. Perfect size, a compliment from everyone who meets Pink Gucci. Thanks for the sale!
Love PINKIE
Fumihiko N.
Great selection, quick delivery, competitive price.I have made purchases several times from Japan and never had troubles. I appreciate their great selection, quick delivery, competitive price. Thanks italist!