Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Afton S.
Italiat is A List!Perfectly packed items arrived extremely fast! Italist carried exactly what I was looking for and more! I can’t want to continue shopping through their amazing selection of highly coveted pieces!
Ali G.
Ordered a pair of GoldenOrdered a pair of Golden Good Hi-Star and COMPLETELY exceeded my expectations! LOVE. THEM.
Essence M.
Versace shirtPurchase a man Versace sweatshirt and the quality of the shirt was beautiful .. very impressed and will buy again
Cynthia D.
Jackets Galore!I live in Texas and was traveling to NYC for the holidays. I ordered 2 jackets on 2 different days and they arrived before my NM order! Love, love my jackets
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.