Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Amanda B.
Fast free shipping, great jacketFast free shipping, great jacket at a great price. Could not find elsewhere. Will shop again.
Kristel F.
Easy transactionAfter trying to purchase an expensive handbag from other shopping sites well known for foreign luxury goods and getting my transactions cancelled (for suspicious fraud), my Italist order went through smoothly and my item was delivered within two days! Prices are reasonable compared to those of the US.
Anastasia F.
Best prices and fast shipping from italistFast shipping, very easy website interface and very helpful chat. My YSL sandals were delivered in less than two days.
Anna Z.
Just great shopping experienceExcellent shop with excellent goods, and even more delighted I am when I find out that prices are far more compatible than at the others similar websites
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.