Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Anna L.
Professional site with excellent serviceFast delivery, fair prices and excellent service. Have used italist two times and absolutely pleased everytime. Could wish for more bags in Bottega Veneta and even more “saldi”, but really can’t complain :-)
Christine L.
Great shoeOrdered a pair of GG trainers. They were exactly as described and shipping was real quick!
Anya K.
I will be back for more :)I was hesitant to order because it was my first time and I haven’t heard much about Italist before. I read TrustPilot reviews and went for it. I’m glad I did! My maxmara coat was 3 times the cost (and honestly it was the right price for it), shipping was super fast!
Patrick B.
A Smooth TransactionIt was pleasure shopping here, I found the item I wanted that was sold out elsewhere and for a lower price than expected.