Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
Apply Filters to your selection for more specific results.
Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Andy C.
Margiela JeansOrdered Margiela jeans in size 34 that's been long out of stock and saw it, ordered it, and it came in like 2 business days!!! My first time ordering and it was insanely impressive!!!
Faridah S.
PURCHASE OF TORY BURCH'S SHOEI am very delighted to get my shoe from Italist. This is the first time that I bought a designer's item from overseas and online.
It was a good experience for me and the item that I bought is perfect. I am absolutely happy.
The shipment is as expected and would like to make purchases from Italist for future orders.
Thank you Italist!!
Angelica L.
Fantastic shopping experienceReceived my beautiful Louboutins in good condition within a week. No scratches on soles at all.
Afarin J.
Fast shipping, the best priceFast shipping, the best price ever, A+quality, thank you, now I check your website every day and looking for your great deal.