Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Alethea M.
Love my purchaseJust recently discovered this website. I love it. The prices are great, the selection is wonderful and quick delivery. Love my Moschino bag. The leather is beautiful and it’s very versatile.
Aida M.
Best selection, excellent customer service.Best selection, excellent customer service. Very easy to shop around the website and easy returns.
Ewelina G.
Pinko bagHuge selection of goods! Express shipping to Poland. Bag well packaged, arrived in perfect condition. Excellent quality! In love with the details
Vivi N.
Amazing5/5 - Sales were decent, No VAT seeing the goods are leaving the country unlike site like Farfetched and Iconic - where they charge a VAT even thou they are sending the goods oversea! Delivery was fast!! Will def shop here again!!!