Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Addie T.
Beautiful Shoes that were gorgeously packagedThe shoes arrived so quickly and in beautiful packaging. I was nervous about ordering from them, but it exceeded my expectations. I can’t wait to wear my Manolos. Dust bags and everything normally expected were included.
Renee O.
Great ServiceSo far ordered two items. A pair of Gucci Shoes and a Alexander Wang dress. Both authentic and packaged very well will definitely be shopping again thank you for having such a great variety of designs and styles
Ayelet W.
A very good serviceItalist made me very happy. I bought a bag of JW Anderson, from the new collection, it was in a very good price. The dilivery was very fast. And it's outentik. I am sure that I will keep buying from Italist in the future.
Marvin M.
Great site !!Fast delivery , doesn’t feel like your package came from across the other side of the world.