Founded by Will Smith and named after the iconic sitcom The Fresh Prince of Bel-Air, Bel-Air Athletics is a men’s sportswear label. Reminiscent of the 90s and referencing the character’s wardrobe, the brand offers graphic T-shirts, sweatpants, tracksuits, and satin jackets. All items are handmade in Italy, using premium materials.
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Customer stories
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Jordann F.
Great purchase for concertA little edgy Parisian and a lot of quality style. The Isabel Marant tee was perfectly cool and comfortable paired with the cross body Moncler bag which was a great choice for hands free dancing to Coldplay. And both pieces were on sale!!!!!
Andrea A.
Love the authentic Stella McCartneyLove the authentic Stella McCartney bag — well priced and came quickly without shipping costs!
Aida M.
Best selection, excellent customer service.Best selection, excellent customer service. Very easy to shop around the website and easy returns.
Cynthia D.
Jackets Galore!I live in Texas and was traveling to NYC for the holidays. I ordered 2 jackets on 2 different days and they arrived before my NM order! Love, love my jackets