/ Purple Brand

Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.

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Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.

UnbelievableI am in complete shock! I ordered an item on Friday when stores in Italy were already closed. The item shipped on Monday and arrived Tuesday afternoon, the very next day. Unreal!

Fantastic service at a great priceEverything was perfect: purchasing experience, communication, and shipping. Item (Junya Watanabe Men's jacket) arrived from overseas in perfect condition and securely packaged. Happy to have gotten it at a far better price than it was listed for by other online retailers (*cough* *cough* Farfetch). I think I'll be sticking with Italist for future designer purchases!

Self portrait dressI bought a self portrait dress, the delivery was very fast, I received it only 2 days after ordering it. Very pleased with my purchase.

Dries van Noten T-ShirtWas so glad to find it on italist. Thank you for your speedy delivery. Will shop again at italist.

Love designer denim? Think Purple Brand

Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.

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