We love BY FAR shoes and bags for their 90s vibe and gift-ability this Valentine’s Day

Forget Alessandro Michele’s 1970s and all the 1980s-inspired bold logomania of the past several seasons. Haven’t you heard? The 90s are back.

Think classic Prada nylon accessories, Calvin Klein slip dresses (as seen this week on Dua Lipa at the Grammys, by Alexander Wang), and small-frame eyewear. Several new brands are leading the charge and BY FAR shoes and bags may be some of the most interesting. 

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BY FAR shoes Tanya square toe sandal
BY FAR Tanya square toe sandals.

“Designed in Australia and produced in Bulgaria,” BY FAR speaks to a millennial culture—one that’s international and borderless. Founded in 2016 by Valentina Bezuhanova, Sabina Gyosheva, and Denitsa Bumbarova, BY FAR found near instant success among Hollywood trendsetters like Kendall Jenner, Bella Hadid and the Haim sisters for its mini bags, square-toe footwear, and its pop culture naming references. “Miranda” and “Charlotte” = Sex and the City. “Uma” = Uma Thurman. “Rachel” = Friends.

We love BY FAR’s Tanya sandal, which comes in several colorways—black, nude, silver glitter, and leopard. They’re the perfect reference point to some of our favorite icons of 90s style: Tom Ford for Gucci and Manolo Blahnik, who found prominence as the go-to brand for Carrie Bradshaw’s fine shoe addiction.

BY FAR bags
BY FAR bags, from left: Rachel croco embossed leather pochette, Charlotte semi-patent polished leather tote, and Mara green suede hobo bag.

And though the brand makes several types of bags, our favorite, and an iconic shape in our humble opinion, is the pochette-sized Rachel shoulder bag, which mimics the Coach, Louis Vuitton, and Gucci pochettes of the period. BY FAR bags like the Charlotte semi-patent tote and the Mara suede hobo also top our list of sexy, date night-worthy accessories.

All BY FAR shoes and BY FAR bags are made in Spain and Bulgaria in family-run factories using sustainably-sourced Italian leather and suede, which gives them a superior quality at an accessible price point.

BY FAR shoes and BY FAR handbags celebrity style
BY FAR shoes and BY FAR handbags celebrity style.

This year for Valentine’s Day, they’re a sure-fire way to show your lady that you’re up on the trends, and want her to look as fresh as can be in the new year.

Shop the entire BY FAR shoes and bags collection on italist.

shop heron preston on italistDiscover more iconic footwear (Manolo Blahnik, Margiela Tabi) and leather accessories (Il Bisonte).

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About the Author

Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.