What is ‘S Max Mara?

Unveiling the S Max Mara coat and how to differentiate the Max Mara collections

In the world of high fashion, few names are as synonymous with timeless elegance and Italian craftsmanship as Max Mara.

Since its inception in 1951, Max Mara has continued to be a frontrunner in the fashion industry. With its dedication to quality and sophistication, Max Mara’s collections have consistently dazzled the world’s most discerning fashionistas.

However, within this fashion powerhouse exists a unique gem—’S Max Mara. It’s an offshoot of the main Max Mara collection, but it stands on its own, blending distinctive attributes that set it apart from the crowd.

In this article, we delve into what makes ‘S Max Mara truly special.

The Birth of ‘S Max Mara

‘S Max Mara was introduced as a contemporary and more casual offshoot of the main Max Mara line. It made its debut in 1983, offering a fresh perspective on the brand’s signature aesthetics. The ‘S stands for “Sport,” emphasizing the sporty, youthful, and versatile nature of the collection.

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Versatility as the Cornerstone

What sets ‘S Max Mara apart is its unrelenting commitment to versatility. The collection’s tagline is: “Design for Easy Living.”

It caters to the modern, dynamic woman who seeks clothing that can effortlessly transition from work to play. The collection features an array of pieces that are both elegant and practical, enabling wearers to make a seamless transition from the office to a night out without sacrificing style or comfort.

Think sophisticated dresses, tailored blazers, and cozy coats designed to complement each other.

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Aesthetic Excellence

While ‘S Max Mara may lean towards casual wear, it doesn’t compromise on aesthetics. The brand’s design philosophy is all about understated luxury. Its pieces often feature clean lines, muted colors, and a focus on quality materials, ensuring a timeless appeal that transcends fleeting fashion trends.

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Every item in the ‘S Max Mara collection reflects the brand’s attention to detail, making it a preferred choice for those who appreciate a classic, minimalistic style.

Fabrics and Quality Craftsmanship

The collection is synonymous with luxurious fabrics and exceptional craftsmanship. The brand’s use of premium materials, such as cashmere, wool, and silk, ensures that each piece not only looks stunning but feels incredible against the skin.

Attention to detail in tailoring and construction results in garments that are built to last, cementing the collection’s reputation for longevity.

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How to differentiate each of the Max Mara lines

Curious about all the different Max Mara collections? We checked with our partners in Italy to get the answer straight from the source…

Max Mara is the first and most important and classic line, known for coats such as the Madame and Teddybear models. Read more about Max Mara.

Sportmax is the young line and this season in particular is very beautiful, it follows the trends a little more, like with the Biella oversized blazer and the oversized trench coat.

‘S Max Mara also is for younger people and for easy living, so it’s more essential and minimal but really trendy now.

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Max Mara Pianoforte focuses only on evening wear and more formal dresses, tops, and coats.

Max Mara Studio is a less expensive, but no less well-made or iconic collection. Its products may be made outside of Italy, in other parts of Europe. Read more about Max Mara Studio.

Max Mara The Cube only makes down jackets and thanks to its innovative design, it was included in the collections of the State Museums in Berlin and the FIT in New York, where it was exhibited as a “cult object” within the exhibition “Fashion and technology”. Read more about Max Mara The Cube.

Weekend Max Mara is very similar to the original Max Mara line but is less expensive, with more prints, colors, and a broader aesthetic range.

Max Mara Atelier on the the other hand is exclusively outerwear—classic Max Mara coat designs, but more expensive because they are made with more expensive fabrics including fur for example.

Across the board, all Max Mara products have an excellent quality-price ratio and are genuinely made in Italy (when marked as such), not like other fashion brands that can be very expensive but not as good of quality.

In Italy the brand has been famous for a long time. It’s said that a Max Mara coat never goes out of style—it’s an investment piece. They have become increasingly famous around the world in recent years.

On italist we really have an excellent price advantage, see below for details.

Max Mara Size Chart

Max Mara Size Chart

‘S Max Mara Sale

On italist, the S Max Mara coat is always on sale!

's max mara coat price comparison

's max mara coat price comparison

A Timeless Classic

‘S Max Mara’s distinctive blend of elegance and versatility sets it apart as a brand that caters to those who demand more from their clothing. It’s about striking a balance between classic and contemporary, sophistication and practicality, all while adhering to the brand’s core principles of quality, craftsmanship, and understated luxury.

‘S Max Mara may have originated as an offshoot, but it has undeniably emerged as a force to be reckoned with in the world of fashion. It celebrates the modern woman’s multifaceted life, offering her the clothing she needs to navigate her journey with grace and style.

As the fashion industry continues to evolve, Max Mara remains a steadfast symbol of timeless elegance, making a statement that will resonate for years to come.

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About the Author

Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.