Purple Brand was born when a group of friends within the fashion industry joined forces to create a line of men's denim, featuring innovative details and designer fits, at a lower price point than designer denim. Find a range of bold cuts and washes. The label also offers luxury basics, including t-shirts, sweatshirts, and jackets.
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Customer stories
Join thousands of shoppers discovering the thrill of luxury finds at italist. Real reviews, genuine luxury, always at unmatched prices.
Dennie B.
A must shopExpansive variety of designers with great selections. Fast shipping and easy returns. Has the best competitive pricing. One of my favorite online stores.
Amanda B.
Fast free shipping, great jacketFast free shipping, great jacket at a great price. Could not find elsewhere. Will shop again.
Andrew M.
Triple Stich successI was looking for a pair of Zegna shoes that I saw at the mall here in Houston and italist had the same pair but saved me 33%. I am very happy with the service and quick shipping. It's always so much fun finding a great deal.
Derrik C.
Loyal online shopperVery satisfied with items got them at a great price will continue to shop on this site.. Keep the sales going and continue with the promos.
Love designer denim? Think Purple Brand
Denim, a core element of any wardrobe, is redefined by Purple Brand, a label that has carved a niche in the realm of designer jeans since its inception in 2017.