Gucci Lands on Top for Best Grammy Dresses 2016
Last night marked the music industry’s biggest night of the year and the Grammys red carpet was non stop glitz and glamour. When it comes to awards shows, the Grammys always holds a go big or go home mentality which means everything and anything is fair game on the red carpet.
Gucci does it again. Ahead is Florence Welch, lead singer of Florence + the Machine’s, break out red carpet moment as Gucci’s newest brand ambassador for timepieces and jewelry. Its been said that Alessandro Michele listened to a lot of Florence + The Machine when designing his first collection for Gucci, so the pairing is quite lovely.
The 70’s were definitely alive in this starry night flowy gown with moon, star and dragonfly embroideries. Welch also accessoried the silk chiffon number with Gucci heels and a Gucci plexiglass clutch. She added even more sparkle with a selection of fine jewelry Gucci rings in yellow gold featuring citrine quartz, pink and green tourmalines, diamonds and blue sapphires.
When asked what she loves most about Gucci Creative Director Alessandro Michele, Welch tells WWD:
“He makes clothes you want to wear, but it’s not like each collection is suddenly different so you couldn’t wear this with this. He’s just creating a world. I love the iconography that’s based in nature — the flowers, all the little animals, even the bamboo and the horseshoes and snakes really appeal to me.”
The 70’s influenced Grammy look takes notes from Gucci’s SS16 collection which is awe inspired by the wanderlust, decadence and whimsy we can recall from the era. The boho-romanic campaign advert takes us to artistic Berlin to rooftops, subways and bathrooms where you can almost hear the Beatles playing and feel the freedom of expression dancing through your veins. Arguably one of the most exciting designers of last year, we’ve come to expect this sort of luxurious eccentricity come through in Michele’s designs.
Be sure to shop the Gucci new arrivals on Italist now.
About the Author
Alex English is the Head of Content Marketing at italist.com, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.